[Case 01]
Higher Satisfaction Through Simpler Dashboard 18%
B2B Dashboard 11
Improving User Satisfaction Through Dashboard Redesign
Boosting Conversion Rates for E-commerce Checkout
[Project Overview]
Redesigned a responsive B2B dashboard to simplify complex user data and improve usability.
Focused on clarity and actionable insights to support better decision-making.
[Problem Statement]
Redesigned a responsive B2B dashboard to simplify complex user data and improve usability.
Focused on clarity and actionable insights to support better decision-making.
[Industry]
B2B Dashboard 11
[My Role]
UX/UI
[Platforms]
Desktop and Android
[Timeline]
Aug 2021 – Aug 2022
[Persona]
Jhon Roberts
Marketing Manager
I just want the checkout to be quick and painless—no surprises or unnecessary steps!
Age: 29
Location: New York City
Tech Proficiency: Moderate
Gender: Male
[Goal]
Quickly complete purchases without interruptions.
Trust the platform to handle her payment securely.
Access a seamless mobile shopping experience.
[Frustrations]
Long or confusing checkout processes.
Error messages that don’t explain the issue.
Poor mobile optimization that slows her down.
[Process]
[01] User Research
Conducted user interviews with 15 participants to understand their frustrations and preferences.
Analyzed user behavior data to pinpoint where users dropped off in the process.
Benchmarked against competitors to identify best practices for checkout flows.
[02] Insights
Users were frustrated by unclear error messages and redundant form fields.
Mobile users struggled with small buttons and unresponsive layouts.
Trust the platform with her payment and personal information.
[03 Design Solution]
Simplified the checkout process into three steps: Cart Summary, Payment.
Added features like autofill suggestions and real-time error.
Added features like autofill suggestions and real-time error.
[04] Testing & Iteration
Conducted A/B testing with 500 users, comparing the original and redesigned flows.
Gathered feedback through usability testing and refined the design based on user input.
Designed a mobile-first layout with larger touch-friendly buttons and simplified navigation.
[Outcome]
[Key Learnings]